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Southwire Case Study – Establishing a Digital Marketing Baseline

Web Design
Marketing Strategy
Inbound Marketing
Marsden Marketing
5.0
4 Client Reviews
15,000+
10 - 49
Atlanta, United States
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Project Overview

Marsden Marketing collaborated with the marketing managers for each business unit to develop tailored, integrated digital marketing programs. Market research and competitive analyses were conducted to understand each business unit’s buyer personas and their digital footprint to identify the right content mix.

Client

Southwire