Project Overview
OLAY, a substantial international online retailer specializing in cosmetics and skincare, operates in the United Kingdom, Germany, Spain, and the Netherlands. The company provides a wide array of branded skincare products, including creams, serums, cleansing items, and skincare sets.
Challenge
- Limited traffic volumes, considering the multi-country operation.
- The aspiration to secure top rankings in search results for specific queries.
- A desire to expand the customer base significantly in a short timeframe.
Step-by-step solution
The Elit-Web team embarked on a comprehensive analysis of the website, scrutinized key competitors, and delved into the intricacies of the target audience. Subsequently, they conducted a meticulous evaluation of the website to identify and rectify any errors and deficiencies, followed by the formulation of a strategy for further optimization and promotion. Fresh content was generated for the website, and the existing content was fine-tuned. Moreover, external optimization measures were implemented.
Results
Previously, our website attracted approximately 53,000 organic search visits. Thanks to the efforts of the Elit-Web team, this number skyrocketed to 121,000, translating to nearly two and a half times the original search traffic. Additionally, the website achieved top 5 and top 10 rankings for vital search queries.Client
OLAY