SEO promotion of BUILD4LESS online store
Marketing Strategy
SEO
Project Overview
BUILD4LESS is a United Kingdom-based online retailer specializing in the sale of building materials, tools, safety equipment, and heating devices. Renowned for its strong reputation, the company serves customers across the entire country. However, they encountered a need for an extensive SEO campaign to broaden their outreach. Challenge - Intense competition within the niche. - Relatively low monthly traffic numbers, with just 8,000 visits originating from search queries. - Suboptimal rankings for pivotal search queries such as "roof tiles," "composite cladding," "osb board," and more. - Historically, the online store has not given adequate attention to SEO promotion. Step-by-step solution - Conducting competitive analysis and defining the target audience, ultimately formulating a promotion strategy. - Thorough website error diagnostics, optimizing page loading speed, enhancing indexation, and bolstering security settings. - Developing fresh, high-quality content and optimizing existing content for search query relevance. - Enhancing website navigation, structure, and overall user-friendliness. - Acquiring high-quality backlinks and continuously monitoring the backlink profile. Result As a result of these efforts, the organic traffic surged from 8,094 to an impressive 44,000-plus monthly visits, marking an increase of over fivefold. Additionally, the website achieved top 5 and top 10 rankings for numerous search queries, some of which had previously failed to even reach the first page of Google search results.Client
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