PieLections
Marketing Strategy
Marketing Strategy
Content Marketing
Project Overview
The 2016 Big Five Pielections campaigned for Corner Bakery fans to lobby for their ‘pielectoral candidates’ and make their mark by voting across Facebook, Twitter and Instagram. Our Pielectoral Commission rewarded the people of South Africa for participating in the #Pielections2016. Every day for five days, we selected a random lucky voter and rewarded them with R500 instant cash. Yes, that’s right, we rewarded voters for having their say and making their voice heard. Eventually, everyone was talking – and everyone wanted a slice of the pie. And, to top it all off, on election day, Corner Bakery treated voters in Johannesburg, Durban and Cape Town to 1500 delicious pie bites for having a say in the country’s political affairs.Client
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