Paid Search to Grow eMBA and Executive Education Program Enrollment
Marketing Strategy
SEO
Project Overview
Columbia Business School’s goal was to increase qualified lead generation on their website through brochure downloads, information session registrations, and webinar registrations from prospective students. They were looking for guidance on how to effectively segment their audiences into categories based on the type of degree or non-degree program the web visitor was looking for.Client
Columbia Business SchoolTags
Paid Search
Google AdWords
Higher Education
Ivy League
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC