Company Rebrand & Website Development
Branding
Design Strategy
Web Design
Project Overview
Four years of being ON24's agency of record has generated a lot of work! Especially for this demand gen behemoth where we on average produce two campaigns per month… adding up to approximately 96 campaigns. Just imagine the pipeline generated! In late 2015 we completed an overhaul of the on24 brand that included a new positioning and interpretation of how this leading webinar platform communicates. Launching the new ON24.com is the final interpretation of that brand redesign. After careful consideration, we decided on the Wordpress platform to power the site. The homepage is designed to educate potential customers on the premium webinar platform that ON24 offers. A mobile-inspired nav keeps the top of the site clean and bold. When users dive in, each page is composed of video and imagery to support the specific content and engage the user in an interactive way. The path that users are taken on is crafted and designed to be a demand gen machine. Easy to navigate and filled with customer stories, ON24’s new site is sure to onboard new customers and up-level ON24 in the tech stack conversation.Client
ON24Tags
responsive
demand gen
website design
development
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