Nauzene’s parent company, the 100+ year-old Alva-Amco Pharmacal, needed a CPG advertising agency that could breathe new life into some of its brands
Branding
Marketing Strategy
Media Planning & Strategy
Project Overview
Jekyll & Hyde reinvented the brands marketing strategy to expand the product consumer base and developed a year long campaign for a once extremely limited seasonal product resulting in 30% sales growth YOY. This was accomplished through dynamic creative and unique media buying and planning.Client
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