Mindy Smith - Get Snowed In
Social Media
Public Relations
Email Marketing
Project Overview
INSIGHT TVX Records was launching a holiday EP by critically acclaimed singer-songwriter Mindy Smith and enlisted Vest's social media marketing and digital advertising capabilities to boost the label's PR efforts. IDEA Create an omni-channel experience across Facebook, email, and ads encouraging fans to engage online, share with friends, and expand Mindy's brand reach beyond her devoted fans. IMPACT Over 2 million impressions and 13,000 web visits – on a modest budget – the label sold out its stock of the EP, launched the most successful campaign in Stageit history in a 72-hour period, and added 1,200 new fans to the email list.Client
TVX RecordsTags
online ads
digital ads
digital marketing
social media ads
nashville
tennessee
louisville
kentucky
music
musicians
folk
indie
artists
mindy smith
tvx records
grand ole opry
country music
country
entertainment
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