Manufacturing Marketing Case Study
Social Media
Marketing Strategy
Public Relations
Project Overview
Food packing represents a critical part of the national supply chain, acting as a link between producers and various distribution endpoints. For businesses and institutions that need to "keep shelves stocked" but don't have the expertise or interest in doing it at scale, white-label partners are key to driving growth. They provide an end-to-end resource to build, pack, and ship their own proprietary SKUs as well as create new ones. Crider Foods is one of the most trusted contract food packing partners in the country. The company's fully-cooked and frozen proteins can be found on grocery store shelves as well as food banks, ready-to-eat military rations, school lunches, and much more. With nearly 85% of the US marketshare in some categories, Crider Foods wanted to deepen its penetration into the global marketplace. To do it, the company needed to signal its evolution from a family-run, business to an enterprise-ready player capable of delivering quality, safety, and consistency at a global scale. The first step was an overhauled communications strategy - one that could signal its desired positioning to the market, as well as its existing customers, community, and workforce. During this project, we provided manufacturing marketing support that helped Crider Foods reshape the narrative and position itself as a global leader in the contract food packing space. They include marketing strategy and project management, branding, content, digital, communications, and out-of-home marketing services. See the full case study: https://catalystmarketingagency.com/case-study/manufacturing-marketing/Client
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