Project Overview
Madame Pamita’s Parlour of Wonders provides spiritual supplies and education for people who want to do spells, magic, and witchcraft. They do positive spells – they are providing products, services, and education for people who are more like a знахарка who heals and helps and not serving people who do bad witchcraft like a чаклунка who does curses – does that make sense? In English, there is really only one word “witch” – Ukrainian has more subtlety! 🙂
CLIENT’S REQUEST
Complete migration from MailChimp to Klaviyo
Build efficient email & SMS marketing strategies in Klaviyo
Develop and manage a monthly/quarter calendar of campaigns
Clean list and segment audience
Increase revenue to 45%
Delegate email & SMS management to one contractor
Get proper integration
WordPress/WooCommerce with Klaviyo
Rebrand the website
PURPOSE
Increase revenue and repeat purchases
Build ongoing communication with the audience and improve brand awareness
Improve the website’s design
Use email marketing as a part of a business plan
TOOLS
Full migration from MailChimp to Klaviyo
Advanced segmentation
Email deliverability
Email warming & list cleaning
Development of email marketing Roadmap
Design template creation
Campaign management
High-engagement flows (welcome series, abandoned cart flow, post-purchase flow, winback flow, browse abandonment flow)
Basic flows (post-purchase flow, winback flow, back-in-stock, sunset flow, etc.)
Specific flows (New moon flow, full moon flow, new products flows, workshop flows, etc.)Client
Madame Pamita