Love on Digital
Marketing Strategy
SEO
Data Analytics
Project Overview
Change the public’s perception about Orange Romania: from an exclusive telecom provider to a company that also provides cable TV and internet through fiber in the same pack Brand awareness Drive leads Make people switch to a simple integrated solution from separate services and different providers. Granular segmentation Orange clients/non-clients Competitors’ clients People in search of cable TV Internet related queries Fiber services Mobile plans or smartphones Customized deliverables for each segment Dynamic landing pages ”let me call you in 60 seconds” widget Content from the TV channels included in the offer Micro customer segmentation & relevance in targeting Increase the number of segments Decreased the dimension of the segment Multiple sources aggregated data Browser location filtering The story behind the numbers Orange Love campaign was an absolute success, driving in 9 months double the number of leads forecasted Google AdWords was the absolute performer with 62% leads from the total generated online, using only 10% out of the total online budget dedicated to Orange LoveClient
Orange Romaniahello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC