Humana NC
Paid Search & Paid Social Advertising
Direct Marketing
Marketing Strategy
Project Overview
INSIGHT A new market opened up to Humana in North Carolina. Retired teachers' groups were given the option to choose their health provider for the first time in years. IDEA Hyper-target retired teachers across all media, tailoring location of seminars, advertising, and web presence to areas of both highest traffic for the target market and ease of conversion to the plan. IMPACT The campaign exceeded the marketing goal by 25%. It was renewed to continue the success.Client
HumanaTags
digital ads
digital marketing
direct marketing
direct mail
humana
insurance
health
health insurance
healthcare
louisville
kentucky
north carolina
teachers
providers
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