HOKA Bondi 9 launch campaign
Paid Search & Paid Social Advertising
Influencer Marketing
Project Overview
On 15th January, HOKA unveiled the latest iteration of one of its most popular franchises- the Bondi 9- introducing it alongside their new Bondi 9-Week Challenge. Positioned as the ideal training shoe for the challenge, the Bondi 9 was launched with the goal of helping runners get race-ready. As part of the campaign, HOKA tied the challenge to two key running events in their Q1 calendar: the London Winter Run and the Semi de Paris. Spud was commissioned to identify creators who align with the HOKA brand and design a three-month Instagram campaign aimed at generating awareness around both the Bondi 9 launch and the accompanying 9-Week Challenge. We brought results in over 3.7m+ impressions, a CPV of 0.04p and over £9k worth of organic content secured.Client
HOKATags
Hoka
influencer
social media
Instagram
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