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Grand Ole Opry - Touch Country

Video Production
Graphic Design
User Experience
Vest Advertising
4.0
6 Client Reviews
10,000+
10 - 49
Louisville, United States
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Project Overview

INSIGHT The Opry attracts top country talent to an intimate setting of 7,500 seats, yet younger fans were not aware of the calendar and shows available. IDEA Conversion-optimized landing pages powered by an upbeat attention-grabbing highlight reel to show the Opry for what it really is – the opportunity to see country's stadium-sellout stars up close and personal. Ads were then designed and targeted to 7 custom micro-targets to drive traffic. IMPACT For every dollar invested, the campaign returned $12 in revenue. It paid for itself in the first 20 days.

Client

Grand Ole Opry

Tags

grand ole opry
nashville
tennessee
louisville
kentucky
country
country music
digital ads
digital advertising
online ads
retargeting
commercial
video
website
google ads