Project Overview
INSIGHT
The Opry attracts top country talent to an intimate setting of 7,500 seats, yet younger fans were not aware of the calendar and shows available.
IDEA
Conversion-optimized landing pages powered by an upbeat attention-grabbing highlight reel to show the Opry for what it really is – the opportunity to see country's stadium-sellout stars up close and personal. Ads were then designed and targeted to 7 custom micro-targets to drive traffic.
IMPACT
For every dollar invested, the campaign returned $12 in revenue. It paid for itself in the first 20 days. Client
Grand Ole OpryTags
grand ole opry
nashville
tennessee
louisville
kentucky
country
country music
digital ads
digital advertising
online ads
retargeting
commercial
video
website
google ads