GEL
Design Strategy
User Experience
Content Marketing
Project Overview
Because GEL offers such a wide variety of services under a broad umbrella, we sought to develop content first that would anchor our website design strategy. We conducted 75 in-depth client interviews, research competitors, and came up to speed on industry best practices before starting the physical process of designing and building GEL’s site. This content-driven strategy helped us form a complete picture of GEL and its intricacies in order to build a brand from a place of deep understanding, as opposed to uncovering unknown elements once a concrete plan was already in motion.Client
The GEL GroupTags
Mobile Development
UI
UX
RWD
Content Strategy
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