Project Overview
INSIGHT
New sales were being hindered by a cluttered user interface and difficult e-commerce platform. Return traffic data indicated a strong and loyal fan base behind the global online sales.
IDEA
Integrate social media marketing, ticket pre-sales, and album releases with a fee-based member community to create both cross-sale opportunities as well as a new revenue stream.
IMPACT
Overall sales tripled within 30 days of launch, with nearly $100,000 in subscriber revenue generated within 8 weeks.Client
Gaither.comTags
web design
e-commerce platform
social media
music
musicians
christian music