Project Overview
We teamed up with the fine folks at the ferry building to rethink the entire digital experience of one of the most visited San Francisco destinations. Our goal was to not only create an entirely new site for the mobile age, but also deliver the richness of the actual ferry building experience in a compelling, modern, visually engaging style.
From the very first discovery meeting through the initial design sessions, it was clear that the key to bringing the actual marketplace experience to life demanded beautiful and tasteful photography. We were incredibly lucky to engage the fantastic photography team Nat & Cody to help execute on that vision.
We set out to rethink the entire site from the ground up. This meant an entirely new structure, new merchant profiles, visitor information, maps and photo galleries, as well as a new blog and newsletter design to complement the entirely new digital presence.
The result is a tasteful combination of a both modern, mobile-friendly site and a beautifully rich visual experience that will guide visitors from all around the world through the iconic San Francisco food destination that is the ferry building marketplace.
Client
San Francisco Ferry BuildingTags
design
interaction
UX
responsive
brand experience