Drive High, Get a DUI
Paid Search & Paid Social Advertising
Qualitative Research
Public Relations
Project Overview
With the legalization of marijuana in Colorado came safety concerns for drivers on the roads who were largely unaware of the laws. This campaign drove home the fact that residents can now engage in many legal activities while high, but driving is simply not among them.Client
Colorado Dept of TransportationTags
marketing
creative
disruptive
safety
health
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