Direct to Consumer Marketing Case Study
Marketing Strategy
Web Design
Digital Marketing
Project Overview
Wine of the Month Club is one of the most recognized direct-to-consumer brands on the planet. The second-generation company has offered fans a curated monthly selection of wines based on their favorite styles, regions, and other themes since 1972. Throughout, the company has shipped millions of cases, of award-winning wine and pioneered a ten billion dollar industry in the process. The company’s content strategy was a huge part of its early success. A rapidly changing technology landscape has reshaped customer expectations in the space, however, and it's legacy website couldn't do the heavy lifting. Brands in the space now vie to create increasingly more relevant and personalized experiences, all while maintaining lower overall costs. Doing it at scale requires a modern tech stack including a strong website, automation, retention programs, and omnichannel messaging. During this project, Catalyst worked with one of the wine industry's most recognized direct-to-consumer brands, redesigning its buying experience for the next generation of wine lovers.Client
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