Conference (ShopTalk) - Commercetools
Event Marketing
Marketing Strategy
Email Marketing
Project Overview
At Shoptalk 2017, commercetools showcased their game-changing cloud-based microservices platform—a solution that delivers a fluid, united shopping experience to help businesses and consumers lose the wait. We helped commercetools promote and design a distinctive and engaging booth experience, inviting attendees to explore the benefits of the microservices approach and discover “commerce at the speed of wow.” A pre-show email campaign gave recipients a sneak peek at commercetools’ Shoptalk presence and generated excitement around the innovations that awaited them at the 2017 event. Eye-catching booth design and messaging, plus the chance to win free drones (yes, drones!), helped draw visitors in to the commercetools booth. And finally, dynamic in-booth engagement (including a timed Rubik’s Cube challenge) helped reinforce the company’s overarching message for fast-growing businesses looking to capitalize on a microservices approach: in order to “go big,” you’ve got to “go micro.”Client
CommercetoolsTags
ShopTalk
Trade Show
SaaS
Lead Generation
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