Autism Society of America
Branding
Web Design
Marketing Strategy
Project Overview
In collaboration with The Autism Society of America, we orchestrated a sweeping unification effort, aligning more than 80 affiliates under one comprehensive brand umbrella. This endeavor covered the gamut from brand marks and messaging guidelines to a broad array of strategic tools such as collateral, presentations, and a cohesive digital ecosystem of websites and microsites. Fueled by an exhaustive nationwide primary research campaign, we distilled key insights that inspired the creation of the 'Connection is You' evergreen campaign—an eloquent articulation designed to strengthen the brand's connection across its varied American constituencies.Client
Autism Society of AmericaTags
Branding
Nonprofit
Content Creation
Primary Research
Design
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