Annual Design Dedicated Support Team
Paid Search & Paid Social Advertising
Marketing Strategy
Marketing Strategy
Project Overview
Vizient: Elevating Healthcare Performance Through Creative Excellence Partnership: bloomfield knoble (bk) teamed up with Vizient, the largest member-driven healthcare performance improvement company in the U.S., to offer comprehensive creative and production support to the sales support and marketing teams. The goal was to boost sales, retention, and awareness of Vizient's services. Objective: Vizient wanted to solidify its brand presence and effectively convey its value proposition to leading hospitals and healthcare organizations nationwide. Strategy: Over a seven-year period, bk assembled a dedicated team of 10+ professionals to provide daily creative services, collateral development, and ongoing support. This collaboration focused on creating high-quality sales materials and presentations that aligned with Vizient's brand identity and strategic objectives. On average, bk produced up to 60 projects each month . Outcome: The long-term partnership led to consistent and impactful branding across all Vizient's communications, significantly enhancing engagement with both current and potential members. The creative support from bk was instrumental in reinforcing Vizient's reputation as a leader in healthcare performance improvement. Conclusion: This case highlights the transformative impact of a dedicated creative partnership. By elevating brand communications, bk helped Vizient achieve its goals and support its growth within the healthcare industry.Client
Vizient, inc.Tags
Project Management Budget Management Creative Services Process development
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